Cas client Upway
Upway
Upway avait besoin de fiabiliser la collecte de données de son tracking e-commerce sur Shopify, déployé sur plusieurs pays, et de réduire la perte de données liée aux navigateurs et aux adblockers.
Ce qui a été mis en place
Mise en place d’une architecture de tracking server-side e-commerce pour Upway sur plusieurs pays. La mission incluait l’audit du tracking existant, l’identification des écarts entre Shopify et GA4, puis l’implémentation complète d’un setup server-side : conteneur sGTM, configuration du serveur de tracking via AddingWell, déploiement des tags GA4, Google Ads et Meta Ads côté serveur, proxification du script GTM, cookie restore, phase de tests et mise en production. Objectif : fiabiliser la collecte, améliorer la récupération des commandes et réduire la perte de données liée aux navigateurs et adblockers.
Ce qu'ils en disent
I’ll be honest: I was frustrated. I had interviewed so many candidates to fix our tracking issues, and it felt like everyone was reading from the same script without actually understanding my problem. Then I met Christophe. From our very first call, I knew he was different. He didn't just nod along, he asked the exact questions that needed to be asked. He saw the 'why' behind the issue instantly. While everyone else was giving me vague answers, he gave me a crystal-clear solution, a realistic timeline, and most importantly: peace of mind. What I appreciated most was how he bridges the gap between the technical world and the marketing world. He speaks my language. He never made me feel like 'just another ticket.' Even when we realized the job was bigger than what we’d originally put on the invoice, he didn't hesitate and jumped in to help because he genuinely cared about getting us the results. Our entire team from the developers to the marketing leads is genuinely amazed by his expertise. He saved us so much time and wiped away months of stress. We’ve already rebooked him for our next projects because finding someone this talented and trustworthy is rare. If you’re dealing with tracking, Consent Mode, or GDPR headaches, do yourself a favor and just talk to him. He’s the real deal!
Jing, Performance Marketing Manager